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THE BRAND & THE FOUNDER
THE BRAND & THE FOUNDER FERDALONDON was founded at 17th of July 2019 by the British designer who was born in Royal Leamington Spa, 1988, raised in South Yorkshire. Her parents were born and raised in Turkey whose ancestors migrated from Abkhazia to Turkey during the Circassian Genocide of 1854. At the moment she also tries to reflect the beauty of this multi-cultural inspiration in her collections.
She worked in Istanbul, Turkiye for 5 years. Where it knowns to be the world's 5th largest in the textile industry, then she quits her full-time job as a Design Manager, and moves to London. The designers she has closely worked with had a big impact on her life too, and inspired her for wanting to become a successful business woman. Patricia Gomez-Gracia was one of them; Who’s brand was favoured by the celebrity spheres and red carpets across the globe. Strongly known with its long-sleeved Gomez-Gracia embroidered gown design worn by Carrie Underwood for the Grammy Awards.
Nathan Jenden who she also closely worked with; he was also involved in the high-end brands such as, Diane Von Furstenberg, Marni, Kenzo and Louis Vuitton. And also designed collections for House of Holland whose designs were worn by celebrity names such as Alexa Chung, Lady Gaga, MIA and many more.
FERDALONDON is inspired by art & traditional elements infused by important and timely social commentary on feminism and equality. Her aim is to Travel the World to spark her imagination and closely discover the Traditional Techniques that are forgotten in the fast-fashion industry, combined with the inspirations on a carefully considered modern silhouettes. While connecting with the talented people from different cultures. The brand collaborates with independent artists, dancers, actors/actresses and is willing to expand this to bring awareness to the importance of supporting independents no matter what race, gender, race or beliefs. It will make women feel powerful, whilst bringing awareness to EQUALITY and many other causes.
The brand produces clothes that are worn to be more meaningful, without leaving any question marks in their mind, and to give the comfort of knowing that every purchase will make someone happier.
FERDA LONDON has also introduced her collections to the London fashion scene after her first partnership with The Cherry Moon Boutique on 253 King’s Road, Chelsea in 2022.
King's Road has always been at the forefront of fashion – since its creation. Earning its reputation for setting some of the most iconic and exciting trends, King’s Road offers a shopping experience that other high streets should take notice of. From the 50s to the 90s, there was nowhere in London that could compete with Chelsea and its avant-garde reputation. London is full of out of the ordinary boutiques and couture shopping experiences that have always celebrated diversity and the latest trends and legendary designers such as Mary Quant, Dame Vivienne Westwood and partner Malcolm McLaren chose to open their first store, Let it Rock, in Chelsea in 1971.
She also collaborated with Stevenson Brothers for FERDA LONDON's commercial video, a family business in Kent has made seven rocking horses for Elizabeth Queen - the last being for her Platinum Jubilee.
Stevenson Brothers in Bethersden has been making rocking horses for 40 years and they met the Queen many times. The collection was worn by the beautiful model and successful Equastrian Camilla Sheeley.