THE BRAND & THE FOUNDER
THE BRAND & THE FOUNDER FERDALONDON was founded by the British designer who was born in Royal Leamington Spa, 1988, raised in South Yorkshire. Her parents were born and raised in Turkey whose ancestors migrated from Abkhazia to Turkey during the Circassian Genocide of 1854. At the moment she also tries to reflect the beauty of this multi-cultural inspiration in her collections.
With years of experience in the Design Industry, the investment she has given to her career has finally built her the confidence to start her own label. She quits her job as a Design Management job with the Ready-to-Wear Minimalist brand Eleganza Concept, and moves to London and starts her business on 17th of July 2019. The designers she has closely worked with had a big impact on her life too, and inspired her for wanting to become a successful business woman. Patricia Gomez-Gracia was one of them; Who’s brand was favoured by the celebrity spheres and red carpets across the globe. Strongly known with its long-sleeved Gomez-Gracia embroidered gown design worn by Carrie Underwood for the Grammy Awards.
And Nathan Jenden who she also closely worked with; he was also involved in the high-end brands such as, Diane Von Furstenberg, Marni, Kenzo and Louis Vuitton.
The fabrics of Ferda London are currently produced in Turkey and Italy. And the exclusive designs are made in London by Ferda Yayci while the commercial pieces are produced in Turkey, Istanbul.
FERDALONDON started her first capsule collection with the artist Christopher Halliwell. She is inspired by art & traditional elements infused by important and timely social commentary on feminism and equality. Her aim is to Travel the World to spark her imagination and closely discover the Traditional Techniques that are forgotten in the fast-fashion industry, combined with the inspirations on a carefully considered modern silhouettes. While connecting with the talented people from different cultures. The brand collaborates with independent artists, dancers and is willing to expand this to bring awareness to the importance of supporting independents no matter what race, gender, race or beliefs. The brand produces clothes that are worn to be more meaningful, without leaving any question marks in their mind, and to give the comfort of knowing that every purchase the customers will make will make someone happier.. This brand promises to be a fashion brand that makes women feel powerful inside her designs, and to also bring awareness to many causes other than supporting EQUALITY.