THE BRAND & THE FOUNDER
FERDALONDON was founded on July 17th, 2019, by a British designer who was born in Royal Leamington Spa in 1988 and raised in South Yorkshire. Her parents were born and raised in Turkey, and their ancestors migrated from Abkhazia to Turkey during the Circassian Genocide of 1854. The brand aims to reflect the beauty of this multicultural inspiration in its collections.
The founder worked in Istanbul, Turkey for five years, known as the world's fifth-largest textile industry. She then left her full-time job as a Design Manager and moved to London. The designers she closely worked with had a significant impact on her life and inspired her to become a successful businesswoman. One of them was Patricia Gomez-Gracia, whose brand was favored by celebrities and seen on red carpets worldwide. Gomez-Gracia's long-sleeved embroidered gown design, worn by Carrie Underwood at the Grammy Awards, became particularly renowned.
She also closely collaborated with Nathan Jenden, who was involved in high-end brands such as Diane Von Furstenberg, Marni, Kenzo, and Louis Vuitton. Additionally, Jenden designed collections for House of Holland, whose designs were worn by celebrity names such as Alexa Chung, Lady Gaga, MIA, and many more.
FERDALONDON draws inspiration from art and traditional elements infused with important social commentary on feminism and equality. The brand's aim is to travel the world, spark imagination, and rediscover traditional techniques that have been forgotten in the fast-fashion industry. These elements are combined with carefully considered modern silhouettes while connecting with talented individuals from different cultures.
FERDALONDON collaborates with independent artists, dancers, actors/actresses, and aims to expand these partnerships to raise awareness about the importance of supporting independent creators regardless of their race, gender, or beliefs. The brand aims to make women feel empowered while promoting equality and other causes.
The brand produces clothes that hold meaning, ensuring that every purchase brings happiness and a sense of comfort to the wearer.
FERDA LONDON introduced its collections to the London fashion scene through its first partnership with The Cherry Moon Boutique located at 253 King's Road, Chelsea, in 2022.
King's Road has always been at the forefront of fashion since its creation, earning a reputation for setting iconic and exciting trends. The shopping experience on King's Road stands out among other high streets. Chelsea has been a hub for avant-garde fashion from the 1950s to the 1990s. Legendary designers like Mary Quant, Dame Vivienne Westwood, and Malcolm McLaren chose to open their first store, Let it Rock, in Chelsea in 1971. The area is known for celebrating diversity and embracing the latest trends.
FERDA LONDON also collaborated with Stevenson Brothers, a family business in Kent known for making rocking horses for the Queen. They have been crafting rocking horses for 40 years and have had the honor of meeting the Queen on several occasions. The collection was worn by a beautiful model and successful equestrian, Camilla Sheeley.